FOR IMMEDIATE RELEASE:

Sharon Williams
Author, President, The 24 Hour Secretary, VP, PowerMakers, Inc.
Telephone: 410-521-7001
Fax: 410-521-9742
Email: sharon@the24hoursecretary.com
URL: www.The24HourSecretary.com


Free and Low Cost Guides for Marketing a Homebased Business –
It's Not All About Money, It's About the Right Strategy
Virtual Assistant Gives Keys to Successfully Marketing a Business


Dateline: Baltimore, MD, November 21, 2002 . . . Sharon Williams of The 24 Hour Secretary and PowerMakers, Inc., pens a book that could flip homebased entrepreneurs' flat marketing strategies topsy-turvy. Marketing Your VA Practice: It's Not About Money, It's About Having the Right Strategy is not a specialist's niche book, but a handbook that provides useful information that can change a business' direction and adds ammo to any business battle plan. Ms. Williams especially gears this publication toward virtual assistants, homebased business owners, work-at-home moms, military spouses and entrepreneurs. Anyone with entrepreneurial spirit, be it catalog sales, MLM, or widget-making, may fit the profile of one who would benefit from this book. Sharon is available for interviews regarding innovative ways of marketing a homebased business.

Ms. Williams provides useful ways of creating"thinking outside the box" business and marketing strategies. Examples range from coaching, training and mentoring to elevator speeches, free publicity and formal and informal networking. Learn how to create an advocacy group, and let them promote the business. Create a referral and rewards program and learn how to package and bundle your service/product. Because an entrepreneur works from home does not mean he has to do every business-related task. Learn how to outsource, virtually, and spend time saved marketing the business. Entrepreneurs now have choices! These strategies are presented in a delightfully direct, down-to-earth, style that everyone can understand and start immediately.

Alfred Gandee, CEO, International Association of Virtual Office Assistants states ". . . Pick a strategy and craft it to fit your practice. They all could work. Sharon has definitely laid out a roadmap for success. Good reading. I learned a lot." Stacy Meyn, editor and webmaven writes ". . . I found several extremely helpful templates as well as concepts to consider for my own business directions. Sharon takes a great deal of seemingly disparate info and coalesces it into a handbook that is at once substantial without being overwhelming." "Marketing Your VA Practice: It's Not About Money, It's About the Right Strategy is a must-have for your reference library," writes Janet Jordan, president of the Dallas, TX-based Virtual AssistanceU and Jordan Group of Organizations.

Ms. Williams is an entrepreneur and business owner for 13 years. She is the president of The 24 Hour Secretary, an administrative, secretarial and virtual assistance company. Sharon is also a Master Virtual Assistant, mentor, speaker and writer. She is vice president of PowerMakers, Inc., a marketing, public relations, training and event management company.

To obtain more information and schedule an interview, Ms. Williams can be reached at 410.521.7001; email: sharon@the24hoursecretary.com; fax: 410.521.9742. Books can be ordered by visiting http://ww.The24HourSecretary.com.





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